Wednesday, February 21, 2007

shrewd marketing or spam?

The Chicago Cubs has agreed on a deal with sports apparel maker Under Armour to have ads placed on its legendary ivy-covered walls. The Cubs' Wrigley Park is one of the most traditional ballparks in what is arguably America's most traditional sport. Already some purists are protesting this move.
Sullivan, Paul. Cubs Show Tradition The Door With Ad Deal. Chicago Tribune. February 14, 2007. (see here)

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