Thursday, February 22, 2007

innocent breaks into uk's top 100 brands

A survey by Check Out magazine (reg. req.) in the UK, shows that while traditional brands such as Coca-Cola and Walkers still dominate the top of the grocery list, healthy brands are enjoying the strongest sales growth.
Remarkably, Innocent Drinks, the smoothie brand (love the 'strawberry & banana' one), is the fastest-growing UK brand, and for the first time breaks into the top 100, at No. 63, with sales of £96m.

Smithers, Rebecca (2007). Organic Food Breaks Into Top 100 brands. The Guardian. February 21st, 2007. (here, free, but reg. req.)
Top 100 Grocery Brands Report (download it here, free but reg. req.)

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