Tuesday, February 06, 2007

marketing + technology

Couple of technology enhanced marketing moves in Japan:
The first is this interactive projection advertising technology by a company called Catchyoo (via CScout). I saw a similar technology being used at some museums in London but this is the first time that I've seen it being used in advertising. It can be projected on floors, on walls, on tables, etc. In many ways, it feels like a video game, and the Wii comes to mind. See video here.
The other example is this virtual make-up booth, a joint project developed by Mitsukoshi, Shiseido and Fujitsu.
I'm no make-up expert, but I guess most women will be pleased to be able to try as many variations as they like without going through the mess of having to apply the make-up, then having to wipe it off, then applying another option and so on. Eventually they'll still want to try out the real stuff, but at least they can make a previous selection.
The machine scans the woman's face and through an LCD screen, she can try as many variations as she wants to (by waving products with RFID tags on a tag reader). The screen shows how she'll look, and better yet, she'll be able to see the before/after effect.
The project runs through Feb. 12th at the Mitsukoshi store in Ginza (via Wired Blog).


Anonymous said...

Cool, Catchyoo's blog is here:

Nelson said...

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