Japan's All Nippon Airways (ANA) will be the first airline to have Toto washlets in its airplanes. They'll be standard equipment in the new Boeing 787 Dreamliners ANA starts flying next year. The novelty is part of a larger battle, as airlines scramble to win customers, but it also corroborates what I wrote in a previous post, as this must be part of Toto's strategy to expand its customer base.
In-flight washlets will certainly bring more comfort for passengers. It will require some time for new users to get used to operating them though, but as ANA's chief executive well said (and borrowing from Heineken's classic slogan), the new equipment "will refresh the parts other airlines can't reach". (via Reuters)
Thursday, July 12, 2007
ana airplanes to have hi-tech toilet seats
Posted by Nelson at 10:47 PM
Labels: japan, marketing, technology
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