Toto, Japan's maker of hi-tech toilet seats (known as washlets) is trying to enter the American market. To me, it's a mystery why this hasn't happened before.
Whoever tries this comfy toilet seat will never forget the experience. Interesting to see how they're trying to sell a 'higher order' of cleanliness, if you will, and ultimately 'happiness'.
Check out their cheeky web page below.
And here, a shot of the control buttons. These icons always make me smile.
(link via cityofsound)
Monday, July 02, 2007
toto is happiness
Posted by Nelson at 11:46 PM
Labels: brands, japan, marketing, technology
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2 comments:
it's a lot less amusing when you actually have to use it for the first time, and when all the buttons are in japanese ;)
http://zappa.cc/_/mitsui.jpg
still wish we had them here in brazil though.
That's one more reason to learn japanese! ;-)
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