Like so many other things (e.g. democracy, beauty, coolness), an 'insight' is hard to define but easy to recognize. From a recent Time magazine:
'It suddenly dawned on me that most people running from the law don't eat out, they order pizza.'
CYNTHIA BROWN, of the Butler County Child Enforcement Agency in Ohio, on her inspiration for placing wanted posters of child-support scofflaws on local pizza boxes in an effort to turn up the heat on deadbeat dads and mums.
Thursday, May 17, 2007
insight in a pizza box
Posted by Nelson at 3:29 PM
Labels: creativity, idea, insight
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2 comments:
f***ing great.
so obvious, yet brilliant.
it works as an definition of insight for me (and I don't care about not knowing to define it, as long as they keep coming :-) )
Hey Rodrigo, so simple isn't it? Thanks for the comment.
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