michelin gps

Have you ever unknowingly driven through a major landmark or a nice restaurant only to find out about it when you return back home from your trip? Well, it happened to me a couple of times and I can tell you I was not exactly happy about it (you usually become aware of it only when a somewhat amused friend says "don't tell me you didn't go there!").Now Michelin, the European map and guide company, has launched a GPS that contains information from their guides and maps. Currently it's available only in Europe and in the US. The European version lists 51,000 establishments (29,000 restaurants and 27,000 hotels). Plus it has a feature called POI (Point of Interest) Alert. They claim to put "the pleasure back into driving". I think what it does is bring more context and meanings to our trips. As we drive, suddenly the GPS flashes, "One-star Michelin restaurant 2 km ahead". No more missed opportunities!

Reference:
Biggs, John. Electronic Navigation With the Michelin Touch. The New York Times. December 14, 2006. (here)