"Whatever"... the typical "couldn't care less" expression of today's youth, has become a beverage brand in Singapore. Coupled with "Anything" they form an interesting concept: a surprise in every can. You order Whatever or Anything and you'll never know for sure what exactly you'll drink. Whatever comes in 6 different non-carbonated juices flavors, and Anything comes in 6 different carbonated flavors. Only after you open the can you'll find out which flavor you got.
Below, one of the TV ads (watch it on YouTube here)
Monday, June 04, 2007
give me whatever...
Posted by Nelson at 10:02 AM
Labels: advertising, brands, singapore
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