Thursday, March 08, 2007

nike's new basketball uniforms

Nike has unveiled its new college basketball uniforms, to be worn by four college teams, Arizona, Florida, Ohio State, and Syracuse, and which they have named "System of Dress". It is comprised by a tight top (similar to those used by track athletes), and a loose bottom (very, very loose, where do you think they got the 'dress' name from).
The other novelty is that players will be able to customize their uniform to a certain extent, using long or short sleeves tops and Dwayne Wade-style leg wraps.
Nike designer Hans George says that the change was the result of "athlete feedback and cultural insight... the desire among players to personalize their look while still looking part of the team".
It's already producing what some reporters are calling "a dramatic" new look in sports. Take a look below.

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