Dell's Founder and CEO Michael Dell has recently said that "the direct (sales) model has been a revolution, but it's not a religion".
Dell already opened a showroom in Dallas (only to display the models, not to sell them just yet).
All signs seem to indicate that we'll soon see a "Dell Store" out in the street.
This will be an interesting story to watch.
Reference:
Darlin, Damon (2007). Dell's Founder Is Rethinking Direct Sales. The New York Times. April 28, 2007 (here)
Thursday, May 03, 2007
say it again? a dell store?
Posted by
Nelson
at
8:16 PM
1 comments
Labels: "meaning management", branding, brands, marketing, retail, technology
Thursday, March 15, 2007
apple: america's best retailer
There's a very interesting story about Apple in the latest edition of Fortune magazine. This time about how Apple has transformed itself into America's best retailer, beating the 'sales per square foot a year' of established retailers such as Saks, Best Buy and even Tiffany's (read article here, sub. req.).
According to the article, a research report by Sanford C. Bernstein, shows that the averages of Apple's 174 stores is US$ 4,032 psf/year, against Saks' $362, Best Buy's $ 930, and Tiffany's $ 2,666.
Not so surprising considering the stores' relative small size (compared to other, much bigger department stores) and the number of people who frequent them. See the line outside the Regent St Apple Store, in London, below (2005 Christmas season).