Just Trying To Understand

writings on culture, creativity, brands, sports, and everything else

Monday, October 22, 2007

urban camouflage

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Very funny and interesting story in the New York Times . Vending machines being ubiquitous in Japan nothing better than a "vending mach...
11 comments:
Tuesday, September 25, 2007

obssessions

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Interesting things come out of obsessive behavior (well, sometimes at least). Here's a couple that I came across recently: Documenting t...
4 comments:
Saturday, September 15, 2007

a ring for a fresh start

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Up until the '60s, the Japanese followed the shinto-style wedding ceremony, with the groom and bride wearing traditional kimonos. Then s...
Wednesday, September 12, 2007

"creative bushido" viral campaign

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This is one of the top viral campaigns in Japan, according to The Viral Chart . It's a campaign for Yomiko Advertising. It's a bit o...
2 comments:
Friday, September 07, 2007

the garbage collector teaches a lesson

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Garbage collection is serious business in Tokyo. There are many measures that encourage people to produce less garbage, including charging a...
Monday, September 03, 2007

wii party ideas

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Interesting piece in AdAge about the growing Wii-themed party phenomenon. That is part of a trend where "video gaming is beginning to ...

osaka 2007 - side notes

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Couple of notes from the World Athletics Championship that finished yesterday in Osaka: 1. I noticed some people in the stadium watching the...
Tuesday, August 28, 2007

bekele wins a thrilling 10K

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A sane person wouldn't normally run a fast-paced 10K in a hot, humid evening (30C, 65%). Well, but then again, a sane person wouldn'...
3 comments:

gay beats powell

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The " World Championship in Athletics " is in full swing at Osaka's Nagai Stadium. Last Monday, in the 100m final, American Ty...
1 comment:
Monday, August 27, 2007

grant on oprah

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Grant McCracken flew all over to the UK just to tell his "Oprah story" on Interesting 2007. Watch the video here (about 16min lo...
Friday, August 24, 2007

michell on tokyo

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My friend Michell has written a nice post about Tokyo with reflections about his visit here last June. He captures a little bit of the sense...
2 comments:
Tuesday, August 21, 2007

observations in a tokyo cinema

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In all other places where I've been to a movie theater, as soon as the credits start to roll at the end of the movie, lights slowly star...
4 comments:
Monday, August 20, 2007

summer in tokyo

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It's been boiling hot in Tokyo with temperature reaching 36 degrees (that's about 97F) and humidity at 80%. This is a country with f...
3 comments:
Friday, July 13, 2007

bye singapore, hello tokyo

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It's time to say goodbye to Singapore. Now, off to Tokyo. We're all looking forward to this new chapter in our lives. Blogging will ...
12 comments:
Thursday, July 12, 2007

ana airplanes to have hi-tech toilet seats

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Japan's All Nippon Airways (ANA) will be the first airline to have Toto washlets in its airplanes. They'll be standard equipment i...

to buy local or not to buy local

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I've been hearing more and more about ' buy local ' and ' food miles ' (or 'food kilometers' ). At first I tho...
Wednesday, July 11, 2007

10 things about singapore

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So far I have resisted to write any post that includes the words '10 things...' or anything similar in the title (pure adolescent re...
2 comments:

como planejar a propaganda

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Numa iniciativa do Grupo de Planejamento, foi lançado no Brasil o livro " Como Planejar a Propaganda ", tradução do clássico ...
2 comments:
Wednesday, July 04, 2007

stormtrooper dancing in tokyo

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Danny Choo , who has one of the most visited blogs in Japan written in English, puts on a stormtrooper armor and dances in the streets and s...

apple evolution

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Take a look at this chart that details the evolution of Apple product design from 1976 to 2007. Follow the link to see a larger image. (lin...
Monday, July 02, 2007

toto is happiness

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Toto , Japan's maker of hi-tech toilet seats (known as washlets ) is trying to enter the American market. To me, it's a mystery why ...
2 comments:
Thursday, June 28, 2007

the bed scene

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I'm late on this (no, really late), but finally watched " Lost in Translation " the other day. I thought it was a great movie...
Wednesday, June 27, 2007

tokyo's limousine bus lady

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While in Tokyo, the best way to and from Narita International Airport is the Limousine Bus . Thousands of passengers make that trip every da...
2 comments:
Tuesday, June 26, 2007

200m in 19.62s

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American sprinter Tyson Gay ran the second fastest 200m in history , at the U.S. Championship held in Indianapolis, behind only Michael John...
Thursday, June 21, 2007

soldiers, go make babies!

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When it comes to army enlistment, some have it much easier than others. Take Brazilians, for instance. Sure, we're all required to enlis...
Tuesday, June 19, 2007

cellphone symphony

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Avant-garde musician Bora Yoon has been called "a one-woman orchestra". Watch this video recorded at the Brooklyn Academy of Mus...
Monday, June 18, 2007

pantone pattern recognition

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Softbank Mobile : choose from 20 colors Shinsei Bank Visa Cards: choose from 32 colors Pantone Folders (via Eddie Wong) iPod Nano (okay, ...
Wednesday, June 13, 2007

we are what we eat

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I was struck by the humanity in the photographs of this Time photo essay, "What the World Eats". Taken from Peter Menzel's bo...
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About Me

Nelson
São Paulo, Brazil
I used this space to write about things that interested me during the time I was living in Asia. I'm now back in Brazil. Needless to say I'm the only responsible for this blog and all of the content/opinions expressed here are my own and not my employer's.
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