Thursday, May 17, 2007

insight in a pizza box

Like so many other things (e.g. democracy, beauty, coolness), an 'insight' is hard to define but easy to recognize. From a recent Time magazine:

'It suddenly dawned on me that most people running from the law don't eat out, they order pizza.'
CYNTHIA BROWN, of the Butler County Child Enforcement Agency in Ohio, on her inspiration for placing wanted posters of child-support scofflaws on local pizza boxes in an effort to turn up the heat on deadbeat dads and mums.


Rodrigo said...

f***ing great.
so obvious, yet brilliant.
it works as an definition of insight for me (and I don't care about not knowing to define it, as long as they keep coming :-) )

Nelson said...

Hey Rodrigo, so simple isn't it? Thanks for the comment.